Waiting for you Opened by 314

New sequence: follow up after the strategy call

What the agent found, and why this change

Calendly

64 leads had a strategy call this quarter. 22 became clients.

FreshBooks

Of the 42 with no invoice, 30 never heard from you after the call.

Why now

Clients who signed did it within ten days of the call. After that, almost nobody did.

+26

What we are testing

Measured by
Calls that become clients in 30 days, %
Started at
34.4 (22 of 64 calls)
Counts as a success
45 or more
Judged
30 days after it goes live