Left carts recovered
13.4%
Worked 13.4%
Cart SMS reworked: name the product, no discount
Did not work 9.1%
Cart reminder: add an SMS for carts over $80
Worked 9.8%
Cart reminder: send after 1 hour, not 24
Applied Opened by 314

Cart reminder: send after 1 hour, not 24

What we tested, and what happened

Measured by
Left carts recovered, % of carts
Started at
6.2 (31 of 500 carts)
Counts as a success
8 or more
Judged
14 days after it goes live
Verdict
Worked — measured 9.8
The agent's reading
Most orders came within two hours of the email.
success 8 9.8%
Applied Opened by 314

Cart reminder: add an SMS for carts over $80

The last change worked, so 314 pushes further

What we tested, and what happened

Measured by
Left carts recovered, % of carts
Started at
9.8 (49 of 500 carts)
Counts as a success
12 or more
Judged
14 days after it goes live
Verdict
Did not work — measured 9.1
The agent's reading
The SMS led with a discount. People waited for a bigger one.
success 12 9.1%
Applied Opened by 314

Cart SMS reworked: name the product, no discount

The last change missed, so 314 reworks it

What we tested, and what happened

Measured by
Left carts recovered, % of carts
Started at
9.1 (46 of 505 carts)
Counts as a success
12 or more
Judged
14 days after it goes live
Verdict
Worked — measured 13.4
The agent's reading
Naming the product did what the discount could not.
success 12 13.4%
Waiting for you Applied Opened by 314

New sequence: a second order within 30 days

The run is judged, so 314 opens the next one

What we are testing

Measured by
Second orders in 30 days, %
Started at
11.3 (34 of 301 buyers)
Counts as a success
15 or more
Judged
30 days after it goes live
success 15 11.3%