How It Works
A system built for the visitors
you've been ignoring
Most marketing tools were designed to work with people who already identified themselves. We built ours for everyone else.
Google Analytics tells you how many people visited. Klaviyo sends emails to people who signed up. Your ad platform shows you impressions and clicks. None of them — not a single one — can tell you what the anonymous person who spent 6 minutes on your pricing page was thinking, what they were comparing you to, or how to reach them now that they've left.
This isn't a gap in their features. It's a structural limitation of how they were built. They were designed to work with declared data — things people explicitly told you. We work with behavioral data — things people show you without realizing it.
That's a fundamentally different layer of intelligence. Here's how it works.
Four layers. One outcome:
more revenue from traffic you already paid for.
Each layer feeds the next. Tracking without identification is just data. Identification without scoring sends the wrong message. Scoring without sequences is a spreadsheet. All four together is a system that generates revenue on autopilot.
We see every visitor.
From second one.
We install a lightweight tracking plugin on your site. One snippet of code — about the same footprint as Google Analytics. But what it does is completely different.
Google Analytics is built to show you population-level statistics: 1,200 sessions this week, 42% bounce rate, average 2:14 on site. Useful for trends. Useless for follow-up. Because it aggregates everything — you can never pull out the profile of a specific person and ask "what did this visitor do, and what should happen next for them specifically?"
Our plugin is built around the individual. From the moment someone lands on your site, it starts building a behavioral record — not a session counter, but a person-level profile:
- Pages visited and time on each — not "time on site" but which specific pages held attention and which were skipped
- Traffic source, campaign, keyword — where they came from, down to the specific ad or search query
- Product interactions — what they viewed, what they added to cart, what they almost bought
- Scroll depth and engagement signals — did they read the page or just glance at it
- Cross-session behavior — if they come back 3 days later, that's a continuation of the same profile, not a new visitor
- Exit intent signals — when and where they started to leave
When this data accumulates across visits, you stop seeing traffic. You start seeing people. And people can be followed up with.
Turning anonymous visitors
into identified contacts
A visitor becomes identifiable the moment they take an action that reveals who they are. The challenge is creating a reason for them to take that action — voluntarily, without feeling interrupted or manipulated.
This is where most businesses fail. They put up a generic popup: "Sign up for 10% off." It works for 1–2% of visitors, annoys the rest, and captures the wrong people — bargain hunters, not buyers.
What we build instead: capture mechanics that are directly relevant to what the visitor is already doing on your site. The psychology is different. Instead of asking "give me your email so I can sell you something," the exchange is "take this action and get something genuinely useful in return." Conversion rates are 5–10x higher because the offer matches the intent.
Behavioral Quiz — "Help me choose"
A visitor browses 4 different product pages but doesn't add anything to cart. We surface a quiz: "Not sure which product is right for you? Answer 3 questions." They get a personalized recommendation. We get their email and a detailed profile of their preferences — which immediately feeds into the Intent Scoring engine.
Intent-Triggered Offer
A visitor spends 4 minutes on your pricing page. This is a high-intent signal. We surface a specific offer at exactly that moment — not a generic discount, but something tied to the decision they're making. Email required to receive it.
Value Exchange
A resource, tool, or calculation that's genuinely useful to someone at their stage of consideration. If it solves a real problem they have right now, conversion goes up. We design these based on what your specific audience is struggling with.
Average result: 15% identification rate on new visitors — versus 3–5% for standard email signup forms.
Not all leads are equal.
We know exactly who's ready to buy.
Here's the problem with treating all leads the same: if you send an aggressive "buy now" email to someone who just casually browsed your homepage once, you lose them. If you send a gentle educational email to someone who just abandoned a $400 cart, you lose the sale. The right message depends entirely on where someone is in their decision process.
Demographics don't tell you this. Behavior tells you everything.
| Signal | Score | Why it matters |
|---|---|---|
| Abandoned cart | +30 | Got furthest in the process — highest urgency |
| Viewed pricing page | +25 | Actively evaluating cost — high purchase intent |
| Added to cart | +25 | Explicit purchase action, didn't complete |
| Returned same day | +20 | Can't stop thinking about it |
| Came back after email | +15 | Email worked, they're re-engaged |
| Spent 3+ minutes on site | +10 | Serious reader, not a bounce |
| Viewed product page | +10 | Specific product interest |
| Came from paid ad | +5 | Intentional click, not random |
Real example
Someone lands from a Google ad, reads the homepage for 90 seconds, opens the pricing page, stays for 4 minutes, leaves. Comes back the next day directly. Opens the product page. Score: 25 + 20 + 10 + 10 + 5 = 70 points. High Intent.
Without this system: they're in your GA as 2 sessions, 6 pages, 0 conversions. Unknown.
With this system: they're in a High Intent sequence within the hour.
High Intent 70–100
7-day aggressive sequence — starts within the hour. Urgency, social proof, direct offer.
Medium Intent 40–69
30-day nurture — education, trust, soft CTA. Moves to High if score increases.
Low Intent 10–39
6-month long-play — value-first, brand building, re-engagement triggers.
Ghost <10
Dormant. Re-engagement attempt at 90 days.
Scores aren't static. If a Medium Intent lead opens an email and clicks through to pricing — their score jumps and they move to High Intent automatically.
The right message, to the right person,
at the right moment. Automatically.
Most email marketing runs on a calendar. Tuesday newsletter. Monthly promo. Birthday discount. The timing is based on a schedule, not on what the person actually did or where they are in their decision.
Our sequences are behavior-triggered. They start when a specific event happens — not when the clock says so. They say something specific to what that person did — not a generic message to the whole list. And they run 24/7 without anyone on your team touching them.
Scenario: someone viewed the product page 3 times, added to cart, didn't checkout. Score: 80.
"You left something behind"
Personal, low-pressure. Acknowledge they were looking at the specific product. Ask if they have questions. No discount, no urgency — just a door open.
"What [customer name] said after 3 months"
One specific customer story. Same product, similar situation. Real outcome. Social proof that answers the "is this worth it?" question.
"The question most people ask before buying"
Address the #1 objection for this product category — price, complexity, whether it'll actually work for their situation. Direct, factual, no fluff.
"This week only — [specific offer]"
A real constraint. Not a fake countdown. Either a genuine time-limited offer, or a specific reason why acting now is better than waiting.
"Last one from me on this"
Direct question. "Are you still thinking about this, or has something changed? Either way — let me know." Gives them an easy out, which paradoxically increases response rate.
If they convert at any point — sequence stops immediately. No more emails about something they already bought.
See what this looks like
for your business
Book a 30-minute call. We'll walk through your current traffic, identify the biggest leaks, and show you a custom system design — what gets built, what it costs, what it returns.
Book Free Audit →